

18th Feb 2009
HOW TO SELL AN IDEA
Some tips on selling your idea;
Prove the need
Prove the want
Double check all the facts supporting your idea
Document your evidence
List all the alternatives, direct or indirect
Select the most practical ideas
Consider the internal politics of promoting your idea
Quantify and elaborate the benefits
Identify your likely allies and enemies
Prepare an action plan for idea implementation.
THE AVIS THEORY ON BUSINESS SUCCESS
No single formula can build a business, but there are universal laws that should be followed to achieve success. You require:
1. A three to five year commitment
2. A very good lawyer and accountant
3. An assumption that costs will be double the expected amount
4. Loans spread among several banks and sources. If you have problems with one it wont put you out of business.


