How to Sell an Idea

18th Feb 2009

HOW TO SELL AN IDEA

Some tips on selling your idea;

• Prove the need

• Prove the want

• Double check all the facts supporting your idea

• Document your evidence

• List all the alternatives, direct or indirect

• Select the most practical ideas

• Consider the internal politics of promoting your idea

• Quantify and elaborate the benefits

• Identify your likely allies and enemies

• Prepare an action plan for idea implementation.

THE AVIS THEORY ON BUSINESS SUCCESS

No single formula can build a business, but there are universal laws that should be followed to achieve success. You require:

1. A three to five year commitment

2. A very good lawyer and accountant

3. An assumption that costs will be double the expected amount

4. Loans spread among several banks and sources. If you have problems with one it won’t put you out of business.

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