Build Your Brand - by Geoff Ellis of PAG

18th Mar 2010

http://www.profitadvantage.com.au/index2.php

Your brand helps you establish a difference for your business or product in the market. We all know the big global brands but sometimes forget that they started as a small business or product many years ago and were just built (and protected) over time. You can develop your brand just as successfully with care.

Make sure you have a corporate style that sends the same message using consistent colours, fonts and designs on business cards, invoices, letterhead, reports/proposals, signage, quotes, uniforms and logos (you’ll notice this across the Profit Advantage brand). Identify what your brand (business or product) represents and try and ensure you communicate this to your Customers by word and deed:

• Quality

• Timeliness

• Reliability

• Value for money

• Service

• Longevity

(© Profit Advantage #37921)

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