PeopleSelect - Why Would I Want To Work For You?

31st Mar 2010

March 2010 Biz Tip

Why would I want to work for you?

How do your employees see you and your business?

How do they talk about you and your business to their family, friends and networks?

Would they recommend your business as a great place to work?

Creating a great workplace where your employees want to come to work is a factor that you really need to consider if you want to recruit and retain key talent to enhance business performance.

Businesses are often great at selling themselves to their customers, but often fail when it comes to selling themselves to the current team and prospective employees.

An emerging trend is for businesses to develop an Employee Value Proposition (EVP) to more effectively sell your business as a leading employer.

An Employee Value Proposition as the name suggests is a way of selling your business to current and prospective employees.

Value can include a range of things from the tangible personal items such as salary, incentives, learning & development opportunities, mobile phones; through to shared items such as coffee machines, break areas, social evenings; and can encompass core behaviours such as honesty & team work. It will vary significantly from business to business.

To make it an effective proposition, the EVP needs to be more than a piece of paper which is dragged out when recruiting or during annual business planning. It needs to be owned by everyone in the business and it needs to evolve as the business changes and grows. Creating a meaningful EVP sounds like a real challenge and a failure to take up this opportunity can limit your ability to attract and retain the best, but with the right support this can be achieved.

For further information or advice on this area, please contact PeopleSelect on 4629 7797 or Kristie Leopardi on 0408 945 053.

www.peopleselect.com.au

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