PeopleSelect - The Reality Not Just The Dream

7th Apr 2010

Selling The Reality Not Just The Dream

April 2010

Do you feel that you are able to effectively communicate your value as an employer to a potential candidate?

You may be capable of delivering this message however; employers often see their value quite differently to their employees. Ask yourself - would your employees describe your value proposition in the same terms as you? If you answered ‘yes’ then congratulations you have achieved something that very few businesses can accomplish. If you answered ‘no’ or ‘unsure’ then you are not alone and you should make yourself aware of the potential implications of this disconnect.

The existence of a value proposition is a positive first step in differentiating your business as an employer however, discontent often arises where there is a mismatch between the pitch and the reality. We have all heard cases of being sold a Rolls Royce only to get a lemon, perhaps you have been a victim? The employment relationship is no different, except there are much higher stakes…. I have seen cases where candidates have been told about the wonderful workplace they will be entering with great development opportunities and a positive team spirit only to find themselves in a dead end role where the extent of the development opportunities involves watching peers do the job (often each with their own conflicting approach) and being surrounded by toxic individuals who are also bitter about being sold a ‘dud’.

Beware….. discontented employees can be toxic to your workplace and can impact on other team members, they can bad mouth you to their family and friends and even worse your clients. You can prevent this from happening by laying the right foundations for the culture you want to achieve and by being honest about where your business is placed in achieving this vision.

For further information or advice on this area, please contact PeopleSelect on 4629 7797 or Kristie Leopardi on 0408 945 053.

www.peopleselect.com.au

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