How Well Do You Know Your Customer?

27th Nov 2008

Here are some tips to help you generate more loyalty, more support, more BUSINESS.

1. Do You Know Them By Name? Nothing pleases an individual customer more, than recognising them by their first name. Use it to build your relationship with your customer.

2. Do You Know What They've Purchased? If you know what your customers purchased in the past, you have a good idea what they will buy again. (And won't waste your time promoting products of little to no interest.)

3. Do You Know How Often They Purchase? People who rarely buy from you may need additional encouragement, more marketing. Whereas, consistent customers may not need extra sales pitches, but might benefit from a newsletter or coupon.

4. Do You Know How Much They Spend? Why spend precious time pitching products to customers that they can't afford? It might embarrass your customer, shows your lack of personal interest, and may cause customers to lose interest.

5. Do You Know The Last Time They Purchased? Have you lost a customer without even knowing it? Who's still loyal? Who has strayed (and needs to be brought back)?

6. Do You Know How They Feel About Your Business? Feedback from your customers is the best way to improve your products/services, meet your customers needs, and attract more customers.

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